Middlesex Spine & Sport Increased Impressions by 433% with Clinic Accelerator
Thanks to Clinic Accelerator’s social media service, Middlesex Spine has gained more online visibility. The clinic now saves time, maintains a consistent local presence, attracts clinicians, and clearly showcases its services to potential patients.
About Middlesex Spine and Sport Clinic
Middlesex Spine and Sport Clinic is dedicated to enhancing the health and well-being of their patients through expert and integrated care. With a skilled team of chiropractors and physiotherapists, the clinic specializes in creating personalized treatment plans that address each patient’s unique needs.
Industry: Healthcare
Company Size: 11-50 employees
Location: Canada
Use Case: Social Media Marketing
Service: Clinic Accelerator’s Social Media Service
Middlesex Spine and Sport Clinic, led by chiropractor Michael Hurley, struggled to keep a consistent social media presence. This case explores how Clinic Accelerator’s social media services boosted their strategy, improved brand visibility, and increased community engagement.
Background
Before working with Clinic Accelerator, Middlesex Spine and Sport Clinic’s social media efforts were largely ineffective. Posts were random, with no consistency in theme or branding, and there were long intervals between posts. This lack of a cohesive strategy made it hard for the clinic to connect with their audience and build their brand.
Challenges
Michael identified several key challenges:
1. Inconsistent Social Media Activity: The clinic’s social media presence was non-existent at times, with months passing between posts.
2. Lack of Branding and Theme: The random nature of the posts failed to establish a recognizable brand identity.
3. Limited Engagement: The infrequent and unstructured posting schedule resulted in minimal interaction with their local community.
Challenges
Michael Hurley identified several key challenges:
1. Inconsistent Social Media Activity: The clinic’s social media presence was non-existent at times, with months passing between posts.
2. Lack of Branding and Theme: The random nature of the posts failed to establish a recognizable brand identity.
3. Limited Engagement: The infrequent and unstructured posting schedule resulted in minimal interaction with their local community.
Solution
The Clinic Accelerator Social Media service was chosen to overhaul the clinic’s social media strategy. The service was executed by Shaida and her team, who are specialists in enhancing the social media presence of clinics in healthcare. The strategy focused on:
- Establishing Consistency: Implementing a fixed schedule with three posts per week to maintain a steady presence.
- Diverse Content Creation: Developing content that covers clinical education, clinic culture, and current market trends to cater to a broad audience.
- Growing Engagement: Encouraging interaction through targeted posts designed to resonate with the local community.
Michael found a solution to achieve consistency with his social media channels. His numbers are now up all across the board.
Implementation
The service implementation involved:
- Content Planning: Creating a comprehensive content calendar that aligns with the clinic’s services and audience interests.
- Regular Posting Schedule: Ensuring that posts are timely and consistent to keep the audience engaged and informed.
- Monitoring and Adjusting Strategy: Continuously analyzing the performance of different types of content and adjusting strategies accordingly to maximize engagement.
- Weekly trends: Keeping an eye on viral trends and topics on social media each week and guiding the clinic to film relevant videos. This ensures they stay current with trends and boost their impressions.
Implementation
The service implementation involved:
- Content Planning: Creating a comprehensive content calendar that aligns with the clinic’s services and audience interests.
- Regular Posting Schedule: Ensuring that posts are timely and consistent to keep the audience engaged and informed.
- Monitoring and Adjusting Strategy: Continuously analyzing the performance of different types of content and adjusting strategies accordingly to maximize engagement.
- Weekly trends: Keeping an eye on viral trends and topics on social media each week and guiding the clinic to film relevant videos. This ensures they stay current with trends and boost their impressions.
Results
Since the initiation of services from Clinic Accelerator:
Date range: November 20th, 2023 – May 7th, 2024
Since partnering with Clinic Accelerator, Middlesex’s Facebook presence has experienced a phenomenal surge. Impressions skyrocketed by 914%, page visits increased by 124%, and clicks to the website saw a 179% boost. Despite its age, Facebook is still a crucial platform for building a strong social media presence. It offers a unique space to connect with a wide audience, from younger users to older demographics.
Since partnering with Clinic Accelerator, Middlesex’s Facebook presence has experienced a phenomenal surge. Impressions skyrocketed by 914%, page visits increased by 124%, and clicks to the website saw a 179% boost. Despite its age, Facebook is still a crucial platform for building a strong social media presence. It offers a unique space to connect with a wide audience, from younger users to older demographics.
The results from Michael’s Instagram since the initiation of our services are the most impressive of all. He had over a 1,192% increase in impressions, 392% increase in profile views, and 227% increase in clicks to website! These improvements have been pivotal in establishing Middlesex’s social media presence and significantly amplifying their impact.
The results from Michael’s Instagram since the initiation of our services are the most impressive of all. He had over a 1,192% increase in impressions, 392% increase in profile views, and 227% increase in clicks to website! These improvements have been pivotal in establishing Middlesex’s social media presence and significantly amplifying their impact.
YouTube
We established a brand-new YouTube account for Michael and began posting videos to YouTube Shorts, quickly gaining an impressive 15,998 views! YouTube Shorts, with its rapid rise in popularity, has become a powerful tool for boosting social media presence. By leveraging this platform, we created a dynamic and engaging content stream that resonated with Michael’s audience.
YouTube
We established a brand-new YouTube account for Michael and began posting videos to YouTube Shorts, quickly gaining an impressive 15,998 views! YouTube Shorts, with its rapid rise in popularity, has become a powerful tool for boosting social media presence. By leveraging this platform, we created a dynamic and engaging content stream that resonated with Michael’s audience.
TikTok
Before partnering with Clinic Accelerator, Michael’s clinic didn’t have a TikTok account. We set one up and began creating and posting viral trends, resulting in a total of 7,563 video views! TikTok is a major force in social media, serving as a primary platform where much of the younger generation spends their time.
TikTok
Before partnering with Clinic Accelerator, Michael’s clinic didn’t have a TikTok account. We set one up and began creating and posting viral trends, resulting in a total of 7,563 video views! TikTok is a major force in social media, serving as a primary platform where much of the younger generation spends their time.
Middlesex Spine and Sport Clinic’s partnership with Clinic Accelerator Social Media services resulted in a dramatic transformation of their social media presence. Through structured and strategic content delivery, the clinic not only enhanced its brand recognition but also significantly improved engagement with its target audience.
Hear what Michael had to say about working with Clinic Accelerator!