Body Science Therapy Generated 62,266 Organic Video Views with Clinic Accelerator
With Clinic Accelerator’s Social Media service, Body Science Therapy improved their entire social media strategy. Now, they’re able to post content more consistently and with a theme for their brand.
About Body Science Therapy
Body Science Therapy is a multidisciplinary clinic located in Mississauga, committed to improving the health and wellness of its clients through a holistic approach. Offering a comprehensive range of services including physiotherapy, massage therapy, psychotherapy, and chiropractic care, the clinic addresses well-being from multiple perspectives.
Industry: Healthcare
Company Size: 10 employees
Location: Canada
Use Case: Social Media Marketing
Service: Clinic Accelerator’s Social Media Service
Body Science Therapy, led by owner and physiotherapist Mathew Hughes, faced significant challenges in managing their social media strategy. This case study goes into how the Clinic Accelerator’s Social Media service, managed by Shaida Rabie and her team, transformed the clinic’s social media presence and internal operations.
Background
Body Science Therapy was struggling with maintaining a consistent and effective social media strategy. Their content lacked coherence and the posting frequency was irregular, which affected their ability to engage effectively with their audience. Additionally, staff turnover led to repeated social media training for new staff which took time away from important activities such as taking care of their patients.
Challenges
The main challenges identified by Mathew Hughes were:
- Inconsistent Posting: The clinic’s social media efforts were uncoordinated and time-consuming, resulting in a dull online presence.
- Staff Turnover: Once an internal team member quits, it takes significant time to hire and train a new one on your brand. Repeated training sessions disrupted workflow and increased operational costs for Mathew.
- Lack of Content Ideas: Not knowing what to post on their social media also played into a big factor of the clinic’s inconsistency. Creating valuable content that will resonate with your audience is a big struggle than many clinic owners have.
Challenges
The main challenges identified by Mathew Hughes were:
- Inconsistent Posting: The clinic’s social media efforts were uncoordinated and time-consuming, resulting in a dull online presence.
- Staff Turnover: Once an internal team member quits, it takes significant time to hire and train a new one on your brand. Repeated training sessions disrupted workflow and increased operational costs for Mathew.
- Lack of Content Ideas: Not knowing what to post on their social media also played into a big factor of the clinic’s inconsistency. Creating valuable content that will resonate with your audience is a big struggle than many clinic owners have.
Solution
The Clinic Accelerator Social Media service was brought in to streamline the clinic’s social media activities and reduce the workload associated with high staff turnover. The strategy focused on:
- Consolidating Social Media Efforts: Shaida and her team provided a structured plan that included regular and thematic content posting across multiple platforms.
- Expanding Digital Presence: The service helped the clinic to establish and grow its presence across social media platforms, including Instagram, Facebook, Tiktok, Youtube, Linkedin, and Google Business Listing.
Mathew has found a way to solve the social media puzzle.
Implementation
The implementation of the solution involved several key steps:
- Strategic Planning: Developing a cohesive social media strategy that aligned with the clinic’s goals and target audience.
- Content Scheduling and Management: Establishing a regular schedule for posting curated content to ensure consistency and relevance.
- Training and Support: Providing ongoing support to the clinic staff to adapt to the new tools and processes, minimizing the impact of staff turnover on social media management.
- Weekly Trends: We monitor viral trends and topics on social media every week and guide the clinic in creating relevant videos. This helps them stay up-to-date with current trends and increases their impressions.
Implementation
The implementation of the solution involved several key steps:
- Strategic Planning: Developing a cohesive social media strategy that aligned with the clinic’s goals and target audience.
- Content Scheduling and Management: Establishing a regular schedule for posting curated content to ensure consistency and relevance.
- Training and Support: Providing ongoing support to the clinic staff to adapt to the new tools and processes, minimizing the impact of staff turnover on social media management.
- Weekly Trends: We monitor viral trends and topics on social media every week and guide the clinic in creating relevant videos. This helps them stay up-to-date with current trends and increases their impressions.
Results
Since the initiation of services from Clinic Accelerator:
Date range: December 4th, 2023 – May 7th 2024
Instagram is a crucial social media platform for doubling your impact and attracting new patients and employees. Since partnering with us, Matthew’s clinic has achieved an impressive 16,936 views! By posting engaging videos, you can draw people to your clinic, whether they’re looking to use your services or join your team.
Instagram is a crucial social media platform for doubling your impact and attracting new patients and employees. Since partnering with us, Matthew’s clinic has achieved an impressive 16,936 views! By posting engaging videos, you can draw people to your clinic, whether they’re looking to use your services or join your team.
TikTok
We built a TikTok account from scratch for Mathew’s clinic, achieving an impressive 18,576 video views! TikTok is a dominant force in social media, serving as a primary platform where much of the younger generation spends their time. Leveraging this platform is essential for attracting new graduates to your practice!
TikTok
We built a TikTok account from scratch for Mathew’s clinic, achieving an impressive 18,576 video views! TikTok is a dominant force in social media, serving as a primary platform where much of the younger generation spends their time. Leveraging this platform is essential for attracting new graduates to your practice!
YouTube
We launched a brand-new YouTube account for Body Science Therapy, achieving an impressive 26,784 video views! YouTube Shorts has rapidly become a powerful tool for enhancing social media presence. By leveraging this platform, we created dynamic and engaging content that captivated Michael’s audience.
YouTube
We launched a brand-new YouTube account for Body Science Therapy, achieving an impressive 26,784 video views! YouTube Shorts has rapidly become a powerful tool for enhancing social media presence. By leveraging this platform, we created dynamic and engaging content that captivated Michael’s audience.
Since partnering with Clinic Accelerator, Body Science has seen an 862% increase in impressions and 2363% clicks to website on LinkedIn! LinkedIn is essential for connecting with industry peers, potential partners, and clients. By staying active on LinkedIn, Middlesex has boosted its professional credibility and expanded its industry reach.
Since partnering with Clinic Accelerator, Body Science has seen an 862% increase in impressions and 2363% clicks to website on LinkedIn! LinkedIn is essential for connecting with industry peers, potential partners, and clients. By staying active on LinkedIn, Middlesex has boosted its professional credibility and expanded its industry reach.
The collaboration with Clinic Accelerator Social Media service allowed Body Science Therapy to overcome significant challenges in social media management and staffing. By using a well-planned and smart way of doing online marketing, the clinic not only got more people interested in their posts but also made their work easier and more organized.
Check out what Mathew had to say about working with Clinic Accelerator!
